Fairown, a green fintech company, announces the launch of its platform in Poland, marking the expansion into Central Europe. The company that enables the circular economy by helping banks, brands, and retailers offer products as a service is bringing its offer to the Polish market in partnership with Apple Premium Reseller Cortland and Inbank, a bank offering digital solutions to its 500,000 active clients across five countries.
Fairown has already established a strong presence in the Nordics and Baltics where it works with leading brands such as Apple, German power tools manufacturer STIHL, and Komplett, the largest e-commerce player in the Nordics. Today, more than 50,000 consumers are using Fairown’s monthly subscription service.
Fairown’s products-as-a-service platform enables banks, brands, and retailers to participate in the circular economy. This conception is centred around producing, consuming, and reusing products and as a result helps reduce waste and use of raw materials, as well as extend products’ lifetime value. Fairown offers the complete suite of software and services to manage the entire product life cycle from purchase to periodic renewals, repurposing and/or recycling.
Hendrik Roosna, CEO at Fairown, commented, “We view entering the Polish market as the next logical step in our expansion as we look to spread the benefits of the circular economy far and wide. The feedback we receive about our sustainable subscription model from existing partners and more than 50,000 subscribers in the Baltics and Nordics continues to be highly encouraging and we are confident that Polish consumers will be equally welcoming and positive. I want to thank our like-minded partners, Cortland and Inbank, and look forward to working with them as we focus on delivering our shared mission of moving towards a circular economy.”
The three-way partnership in Poland with Cortland and Inbank will see Fairown launch its circular economy offering, which is focused on reducing excessive waste, while its payment platform will allow environmentally-conscious businesses to offer products for monthly subscriptions. Under the partnership, Fairown will take responsibility for managing product renewal cycles; Inbank will provide the product financing; while Cortland will sell the product to consumers.
"Cortland SMART is a solution that enables the purchase of Apple smartphones on the most attractive terms currently available in the Polish market. The offer and the process of granting financing for the purchase of the selected iPhone are extremely simple and transparent, and most importantly, they provide customers with significant savings. Together with Cortland and Fairown, we are introducing an innovative product to the market that not only shapes new trends in the smart devices’ market, but also contributes to more sustainable consumption and supports the development of an environmentally friendly circular economy model," emphasised Tomasz Rzeski, Country Sales Manager of the Inbank Branch in Poland.
Marketing Manager at Cortland, Barbara Garczyńska, explained the new solution, "What makes Cortland SMART stand out is the freedom of choice and no additional costs for consumers. It is a service for buying an iPhone at attractively low installments, with no upfront fees nor hidden costs, and replacing the phone with a new model every 2 years if the consumer decides so. By choosing Cortland SMART, consumers only pay for the time they use the iPhone. Savings can be over 20% of the retail price compared to traditional installment offerings."
Extending products’ life cycle through renewals helps endorse environmentally friendly consumption and production. “Sustainability defines us. We are driven by the United Nations Sustainable Development Goals, which combine industry innovation with responsible consumption and production. Merchants and consumers can do so much together by making greener choices. We are all about giving them this opportunity,” concluded Roosna.